In other words, GIFs do a lot of the same things the movies have done for more than a century. Because GIFs now comprise a way to write about yourself, make mementos for the future, remix popular culture, recap television, satirize public figures, indeed exhibit the whole array of strangeness that is the human condition.
But the time for ignoring the GIF’s ubiquity has long since passed. This may be why film critics have shied away from analyzing the medium. Inhabiting the space between the photographic still and the short film, a seconds-long, looping excerpt of the moving image that circles back on itself like the proverbial snake eating its own tail, the GIF comprises the very kind of unexplored borderland that going to film school and watching Hitchcock leaves you distinctly unprepared to visit. The Tribeca Film Festival has announced a six-second vine contest. With the advent of reddit, Tumblr, and WordPress, the medium has experienced an explosion in popularity, say the tech-savvy subjects of a brief documentary history of the form by the PBS web series “Off Book” ( video below).
‘American Fiction’ Review: Jeffrey Wright Stars in Stinging Satire of Which Black Stories American Culture Values
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